legal and ethics
Data collection and analysis presents clear questions as regards ethics and intrudes on a variety of grey legal areas, the combined effect of which is an exposure of clients and suppliers to potential legal and reputational risk. With public awareness of data collection and management at an all-time high, and trust in the same at an all-time low, it is necessary to pause. Rather than consider “can we get the data?” (the answer to which is yes in almost every case), we adopt a “should we get that data?” approach, assessing each potential source on a case-by-case basis.
Our considerations include surveillance, equality implications, and both civil and criminal law in international contexts. In the case of every custom project, as matter of course we have adopted the process set out in the UK Government Data Ethics Framework to assess compliance as a matter of good practice.